Personal Information our company collects and how we use it.
- access or use this website
- register with the site
- place an order
- agree to receive e-mail from us by indicating consent on the website or via any other means
- provide any personally identifiable information (PII)
- sign up to receive offers for free samples, products or discounts
- register for one of our promotions
- participate in an online survey or promotion
Personal information or ‘Personally Identifiable Information’ (PII) is information that can be used on its own or with other information to identify, contact, or locate a single person, e.g. a name, a mailing address, or a combination of both.
or send us postal mail to: Natural Life Online, Inc., PO Box 1297, Sanford FL 32772-1297
Information Collection and Use
Anytime you use our website we store data you provide us with and data we automatically collect. Automatically collected data is data generated from how you use our website and what part of our website you use. All data we collect is primarily used to improve our website and services, provide customized experiences, and deliver improved customized information.
We store data you provide us with when you:
- Place an order
- Fill in a form
- Register to become a member
- Subscribe to a newsletter or email list
- Contact us via phone or regular mail
- Provide us with data through any other channel or means
We automatically collect information when you use our website and may collect this information through:
- Cookies (tracking software placed on your computer, read more on cookies below)
- We use Pixels and Beacons and do utilize third-party behavioral tracking
- Google Analytics to collect anonymous user information
- Google Adwords
We collect the following personal information:
- first and last name
- email address
- billing and shipping addresses
- phone numbers
- credit card numbers and other payment information
- items purchased with date and quantity of purchase
- questions and concerns you relayed to us
- additional information about shipping, receiving, billing and any other you provide to us
We use the information collected from you to:
- enhance and/ or personalize your experience
- occasionally send out emails, including newsletters, with information about other goods and services available on our Website to users who have placed an order on-line.
- improve our website, marketing, and advertising efforts
- improve customer service and use your phone number in the event that our customer service representatives need to contact you about an order you have placed or to contact you regarding information you have requested or we need to provide you with
- administer contests, promotions, surveys, or other site feature
- process orders or transactions and provide you with information about your order and its status
- communicate periodically via email or provide you with content, subscription information, subscriptions, goods and services that you request or purchase through our Website
Please see the sections regarding cookies and opting out of tracking below for more information. We Honor “do not track” signals and do not use advertising when a “Do Not Track” (DNT) browser mechanism is in place. Pursuant to the California Online Privacy Protection Act, agree that users can anonymously visit our Site.
You can place an order through our Website without registering, but to checkout a user is required to provide certain Personal Information including payment information such as a credit card numbers and to agree to Our Terms and Conditions. A user may complete a registration form to establish a password protected user account to use some features on our Website or place an order. During registration, a user is required to provide contact information, such as name and email address. We may use this information to contact users about our products or services for which they have indicated interest or placed an order. In some cases, it is optional for users to provide additional, demographic information, such as age and gender.
We honor do not track signals and we do not track, plant cookies, or use advertising when a Do Not Track (DNT) browser mechanism is in place.
Third-party Behavioral Tracking
We allow third-party behavioral tracking.
Third Party Advertising
Other websites may deliver tailored advertisements and display retargeted ads to our Website, on our behalf, across the Internet by the use of the services of advertising partners who collect non-personally identifiable information about your visits to our Website, and your interaction with our products and services. This anonymous information is collected through the use of a pixel tag, which is industry standard technology used by most major websites. No personally identifiable information is collected during this process and at no time in this process does NLO share personal information about its visitors or members. If you do not want our advertising partners to collect this information, you may opt out of their services. Opting out will not affect your use of our Website.
Disclosure of Personal Information
- to comply with valid legal requirements such as a law, regulation, search warrant, subpoena or court order; or
- in special cases, such as a physical threat to you or others, a threat to homeland security, to our Website or employees, or to protect our Website, system or network, our employees, agents, suppliers, licensors, content providers, and the rights and property of NLO, or cases in which we believe it is reasonably necessary to investigate or prevent harm, fraud, abuse, illegal conduct or a violation or alleged violation of this policy or other agreement we may have with you.
Disclosure for Shipping and Billing Reasons
We work with shipping service providers such as FedEx, USPS, or UPS to ship orders and credit card processing companies to bill customers for goods and services purchased through our Website or by phone. When a customer buys our products, we will share the customer’s personal information that is necessary for the service provider to provide its services. These providers will not retain, share, store or use any of our customers’ personal information for any secondary purposes.
Public Forums – Public Information
Please remember that any information you may disclose in any public area of our websites becomes public information. You should exercise caution when deciding to disclose personal information in these public areas.
Responses to Email Inquiries
When visitors or members send email inquiries to our company, the return email address is used to answer the email inquiry we receive. Our company does not use the return email address for any other purpose and does not share the return email address with any third party.
Voluntary Customer Surveys
Customer surveys provide us with important information used to improve our products and services and how we provide them to you. We may periodically conduct both business and individual customer surveys and encourage our customers to participate in these. Your personal information and responses will remain strictly confidential, even if the survey is conducted by a third party. Participation in our customer surveys is voluntary.
We may take the information we receive from our customer surveys and aggregate it to create broader, generic responses (such as gender, age, residence, hobbies, education, employment, industry sector, or other demographic information). We then use the aggregated information to improve the quality of our services to you and to develop new services and products. This aggregated, non-personally identifying information may be shared with third parties.
Bulletins and Newsletters
If a user wishes to subscribe to one of our e-bulletins, newsletters or any other informational material that we offer, we will ask for contact information, such as name and email address.
User Generated Content
Feedback, Ratings, Comments, Public Forums
In order to post a message, comment, provide feedback or ask us a question, you will be asked to sign in with your user login information. We do not use this information in any way other than to recognize you for postings nor do we disclose this information to any third parties, including other users who participate in discussions, forums, or boards on this Site, unless required by authorized law enforcement agencies when required.
With regard to the message boards, your email address is not visible on the boards, however other users are able to post a response to a post made by you or engage in a conversation with you on the same message board via your nickname without your email address being displayed.
Do remember that whatever you post on our message boards, it is considered public knowledge and you should always use caution when posting. Avoid posting your home address, phone number, or other personal information on any public board or forum. Although one must be a registered user to post messages, the message boards are public and may be read by non-registered users. We do not allow and will not tolerate the posting of any messages that are obscene, vulgar, sexually-oriented, hateful, threatening or otherwise in violation of any laws. We reserve the right to remove or edit any content item or to close any user account for any reason and we reserve the right to re-publish your postings from the message boards in any format. To request removal of your personal information from our messages boards, blog or community forum, or to report what you believe to be inappropriate or offensive content, contact us at firstname.lastname@example.org.
In some cases, we may not be able to remove your personal information, in which case we will let you know if we are unable to do so and why.
To purchase our products and services or to register, to receive new product information, or service updates, we ask you to provide contact information, such as your name, address, email address, phone number, and credit/debit card information.
If you complete an order for someone else, such as an online gift order sent directly to a recipient, you may be asked to provide information about the recipient, such as the recipient’s name, address, and phone number. Our company has no control over the third parties’ use of any personal information you provide when placing such an order. Please exercise care when doing so. If you order services or products directly from NLO we will use the personal information you provide only to process that order. We do not share this information with outside parties except to the extent necessary to complete that order.
You must be eighteen (18) years or older to access this website. If you are under eighteen years of age you are not permitted to access this website for any reason. Due to the age restrictions for the use of this website, no information obtained by this website falls within the Child Online Privacy Act (COPA) and is not monitored as doing so.
Sensitive information on our registration or order forms (such as your credit card number) is encrypted using secure socket layer technology (SSL). However, no method of transmission over the Internet, or method of electronic storage, is 100% secure. We follow generally accepted industry standards and use commercially acceptable means to protect any personal information submitted to us, but we cannot guarantee its absolute security. If you have any questions about the security of our Website, you can send an email to email@example.com.
Communications from our Website
We occasionally send users of our Website information on products, discounts, services, special deals, newsletters and e-bulletins. Each user has the option to not receive these types of communications and may request to be removed from our email list(s) or to close his/her registered account (see section titled Choice/Opt-Out below) or unsubscribe from our newsletter and promotional emails by clicking/pressing on the unsubscribe button at the bottom of these emails.
Occasionally, it is necessary to send out service-related announcements. For instance, if our service is temporarily suspended for maintenance, we might send you an email informing you of such service interruption. Generally, users may not opt-out of receiving these service-related communications. In addition, we communicate with our users on a regular basis to provide requested product information and regarding issues relating to their account via email.
When purchasing a product, a user may checkout as guest and is not required to register. Our users are given the opportunity when registering with our website to opt-out of having his/her email address added to our marketing and promotional address lists or their information used for purposes not directly related to the provision of goods or services through our Website. Any user may unsubscribe from each e-newsletter, bulletin or other promotional e-mailing by clicking/pressing on the unsubscribe button at the bottom of these emails. Users who no longer wish to receive our e-bulletins, newsletters or other marketing and promotional materials from us or our partners may opt-out of receiving these communications by replying to any such promotional email indicating your desire to no longer receive such emails or by emailing us at firstname.lastname@example.org.
Collecting Information from Children Younger Than 18 Years of Age
We restrict our website to persons eighteen years (18) or older. You must be 18 years or older to access this website. It is important to us to protect children’s privacy, which is why our website is neither directed at nor intended for children under 18 years of age. If you are under 18 years of age, you are not permitted to access this website for any reason. When it comes to the collection of personal information from children under 13, the Children’s Online Privacy Protection Act (COPPA) puts parents in control and spells out what operators of websites and online services must do to protect children’s privacy and safety online, however, due to the age restriction for use of this website, no information obtained by this website falls within COPPA.
We will retain your information for as long as your user account is active or as needed to provide you services, including fulfilling your orders. If you wish to cancel your account or request that we no longer use your information to provide you services contact us at email@example.com. We will retain and use your information as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements.
Notification of Changes in Use of Personal Information
California Online Privacy Protection Act (“CalOPPA”)
In accordance with the CalOPPA we agree to the following:
- Users can visit our site anonymously.
- Honor “do not track” signals and mechanisms.
- Registered users are able to change their personal information by logging in to their account.
- Users can unsubscribe from newsletters, bulletins, and other promotional emails by clicking/ pressing the unsubscribe button at the bottom of these emails or by contacting NLO via email.
Fair Information Practices
In order to be in line with Fair Information Practices Principles we will take the following responsive action, should a data breach occur:
We will notify the users via in-site notification within 10 business days of receiving notice of such breach.
We also agree to the Individual Redress Principle, which requires that individuals have a right to pursue legally enforceable rights against data collectors and processors who fail to adhere to the law. This principle requires not only that individuals have enforceable rights against data users, but also that individuals have recourse to courts or government agencies to investigate and/or prosecute non-compliance by data processors.
The CAN-SPAM Act is a law that sets the rules for commercial email, establishes requirements for commercial messages, gives recipients the right to have emails stopped from being sent to them, and spells out penalties for violations. We collect your email address and in accordance with CAN-SPAM agree that anytime you would like to unsubscribe from receiving emails, you can email us at firstname.lastname@example.org and we will promptly remove you from all correspondence. You can also unsubscribe by clicking on/pressing the unsubscribe button at the bottom of any promotional email.
Do you have any questions, concerns, or remarks? Please contact us:
Natural Life Online, Inc.
PO Box 1297
Sanford FL 32772